PR & Communications Manager with 4+ years in the crypto industry. Specializing in media relations, KOL management, offline events, and brand reputation for exchanges across Pakistan and emerging markets.
I'm Malik Abbas — a Web3 PR Manager and Offline Event Specialist based in Karachi, Pakistan. I help crypto exchanges and blockchain projects build strong public reputation, community trust, and real on-ground engagement across Pakistan and emerging markets.
I've managed PR and communications for top global exchanges including CoinEx and BingX, and executed offline event collaborations directly with Ben Zhou, CEO of Bybit, through a direct agreement to expand their on-ground presence in Pakistan.
As the Founder and CEO of CoinConnect — Pakistan's first dedicated crypto-focused PR agency — I bridge the gap between international exchanges and the Pakistani Web3 community through strategic communications, media outreach, KOL partnerships, and large-scale events.
I hold a BS in Commerce (Marketing) from the University of Karachi, combining academic grounding in brand strategy and consumer behavior with deep industry experience in crypto PR, business development, and community growth.
From managing exchange communications to founding Pakistan's first crypto PR agency.
Leading public relations, business development communications, and offline event strategy for BingX across emerging markets. Led 10+ high-visibility events across universities and merchant hubs. Managing 15+ KOL relationships and influencer campaigns.
Founded Pakistan's first dedicated crypto-focused PR agency. Secured a direct PR agreement with Ben Zhou (CEO, Bybit). Delivering end-to-end strategic communications, media outreach, and ecosystem growth for blockchain and fintech companies entering Pakistan.
Promoted from PR Specialist to Regional BD Manager. Led strategic growth across Pakistan through PR campaigns, offline events, KOL management, and P2P strategy. Scaled merchant networks and executed campaigns that significantly boosted trading volume.
Grew community from 28,000 to 1,000,000+ users — a 3,571% increase. Planned and executed high-impact offline marketing events nationwide. Orchestrated growth-hacking campaigns that consistently exceeded user acquisition targets.
Secured and executed a direct PR agreement with Ben Zhou, CEO of Bybit, to expand Bybit's on-ground presence across Pakistan.
Grew Extreme Commerce community from 28,000 to over 1,000,000 users — shattering all growth targets through strategic influencer marketing.
Led university roadshows, merchant activations, trader workshops, and community meetups across Pakistan for CoinEx, BingX, and CoinConnect.
Founded CoinConnect — the first dedicated crypto-focused PR agency in Pakistan, bridging international exchanges with the local Web3 community.
Managed PR and communications for three top-tier global crypto exchanges: CoinEx, BingX, and Bybit.
Built and managed extensive KOL and influencer networks driving measurable trading volume and user acquisition for exchanges.
Bridging international crypto exchanges with the Pakistani and South Asian Web3 community.
CoinConnect specializes in strategic communications, PR, and ecosystem growth for the blockchain and fintech industry. We deliver end-to-end solutions that help global exchanges and Web3 projects enter and scale in Pakistan and emerging markets.
Our work has empowered leading global exchanges and blockchain companies to build real community presence, brand trust, and user growth in Pakistan — while localizing Web3 knowledge and opportunities for students, traders, and entrepreneurs.
CoinConnect stands at the intersection of innovation, community building, and strategic communication — driving forward the adoption of blockchain technology in Pakistan and beyond.
Positioning clients on leading Web3 and fintech media platforms worldwide.
Connecting exchanges with regional KOL networks and community leaders.
University collaborations, workshops, and events for grassroots crypto adoption.
High-impact conferences, hackathons, and roadshows across Pakistan.
Rapid-response PR strategies to protect exchange reputation.
If your exchange or Web3 project needs real visibility, real credibility, and real community growth — reach out.